AU: 4.0
Programme: BUS

This course is a comprehensive introductory study on the management process from a general manager's perspective, with particular emphasis on the skills, competencies, techniques and knowledge needed to successfully manage an organization. Principles of Management focus on the entire organization from both a short and long-term perspective to form a strategic vision, setting objectives, crafting a strategy and then implementing it. The course examines the logic and working of organizations. The course also investigates how organizations develop and maintain competitive advantage within a changing business environment influenced by political, economic, social, technology, legal and environmental [PESTLE] factors. The course is organized around the four `pillars? of management viz. planning, organizing, leading and control [POLC] for a systematic understanding of management-related challenges and applying conceptual tools and techniques for analyzing, evaluating and addressing management issues.