The aim of the course is to broaden your understanding of global market operations, by applying basic business principles in the wider context of global business. The course will focus on all aspects of global market operations from the perspective of both multinational corporations (MNCs) and smaller enterprises. PLEASE NOTE THAT THIS IS NOT A COURSE ON MARKETING.
Programme: BUS
The aim of the course is to broaden your understanding of global market operations, by applying basic business principles in the wider context of global business. The course will focus on all aspects of global market operations from the perspective of both multinational corporations (MNCs) and smaller enterprises. PLEASE NOTE THAT THIS IS NOT A COURSE ON MARKETING.