AU: 3.0
Programme: BUS

Social marketing is the use of business marketing concepts and techniques to change behaviour for the betterment of society. The course is designed for students concerned about social issues and passionate about making a difference. It exposes students to a myriad of social problems plaguing society and acquaints them with marketing concepts, tools and strategies to effect change. Students will work in teams to develop a social marketing campaign to address a social problem.