AU: 3.0
Programme: BUS

Tourism occupies an important place in society and this course deals with the many roles it plays and purposes served. Following accounts of its current and past stages of development, the psychological and social significance of tourism are explored. Its various meanings are discussed, including within the context of religion and food. Socio-cultural impacts of tourist activity are assessed and the use of culture as a tourist attraction is reviewed which includes consideration of the relationship between history, heritage and tourism. Tourism's interactions with the environment and its contribution to sustainable development are another topic, as is the politics of tourism which extends to matters of terrorism and its effects. Finally, the attributes of tourism as a business and questions of destination marketing are addressed before debate about future scenarios. While illustrations are drawn from Singapore and the region, discussions will range more widely and encompass cases from around the world.