AU: 3.0
Programme: CS

Communication process and visual communication. Visual cues: colour, form, depth and movement. Perceptual theories of visual communication: semiotics, cognitive. sensual theories of visual communication: Gestalt, constructivism. Visual persuasion in advertising, public relation, and journalism. Pictorial stereotypes in the media. Orientialism in visual media. Issues surrounding these visual media: Fine art, comics, photography, film, television, and new media.