This course introduces students to the fundamentals of media writing in Chinese. It introduces students to skills of clear, concise and effective writing, as well as principles of accuracy, honesty and integrity in communication. Students will learn basic forms of writing for public relations, advertising and news industries. Students will gain some hands-on experience in Chinese writing for print, broadcast and the Internet. They will appreciate styles of Chinese writing and sharpen media writing skills.
Programme: CS
This course introduces students to the fundamentals of media writing in Chinese. It introduces students to skills of clear, concise and effective writing, as well as principles of accuracy, honesty and integrity in communication. Students will learn basic forms of writing for public relations, advertising and news industries. Students will gain some hands-on experience in Chinese writing for print, broadcast and the Internet. They will appreciate styles of Chinese writing and sharpen media writing skills.