AU: 3.0
Programme: ADM

Students study the various media used for visual communication : graphic design, typography, logos and signage, advertising design, packaging design and photojournalism. Emphasis is on the form and content of each medium. By studying the elements that contribute to the aesthetic and sensual appeal of visual images and their intended messages, students can learn to identify effective visual communication means. Students are reminded that ADM rules on attendance and plagiarism are in operation within all ADM courses as laid out in the ADM Student handbook