Through an examination of case studies and assignments, this course introduces students to a practice-based understanding of the semiotics and semantics of brand communication. Students will explore brand identity system within the context of social activism, commerce and persona identification.
Programme: ADM
Through an examination of case studies and assignments, this course introduces students to a practice-based understanding of the semiotics and semantics of brand communication. Students will explore brand identity system within the context of social activism, commerce and persona identification.