AU: 3.0
Programme: NTC

Social media has emerged as an important marketing platform and new businesses often rely on social media marketing tools as a form of engaging with the stakeholders. This course takes an in-depth look at social networks, social media platforms and online advertising. Students will learn how to make use of the various social media tools, and emphasis will be placed on tools that are helpful to start-ups and small businesses. For full timetable, refer to NTC website.


This course is taught by Mr Adrian Chye, an industrial leader on online marketing who is well versed in entrepreneurship. It is very insightful to learn how to use social media to promote a new business. According to him, the contents (social media marketing part) he teaches in the course cover the equivalence of 80% of what he would teach in a two day seminars which are charged normally more than $1,000 per pax for the working professionals. Apart from the more technical stuff, it is also exciting to hear his failures and successes in his journey as an entrepreneur. All sessions before recess week are carried out on Saturdays (full day, offline or online, with assignments), and it takes three full days during the recess week for presentation of group project. It is quite intensive for the week before and during recess week.