AU: 3.0
Programme: SOC(HSS)

Today, we are living in an interconnected and culturally diverse world. This subject analyzes what happens when different cultures meet and how cultures are 'socially constructed'. Cultures are not monolithic constructs. People continuously negotiate cultural content in relation to a wide variety of factors. Globalization has accelerated and broadened various forms of cultural negotiation. The principal themes of this subject include: cultural capital, dominant cultures, sub-cultures, colonialism, Westernization, consumption, hybridity, popular culture and translocal culture.