AU: 3.0
Programme: CS

Types of search engines: meta-search engines, general and specialised search engines, enterprise search engines, peer-to-peer search engines, and desktop search engines. Search engine architecture. Algorithms for indexing, retrieval and ranking. Information searching in social media. Search in mobile applications. Search advertising, paid placement, sponsored search and search engine optimisation. Privacy, ethical and legal issues in Web search. Content Filtering. Impact of search engines on business and society. Evaluation of search engines.